Company Overview
Collinson Group is a global provider of FinTech and MarTech SaaS products, specialising in loyalty, benefits, and insurance solutions. The company helps brands deliver exceptional customer experiences through innovative technology platforms and services that enhance customer engagement and drive business growth.
Products & Services
- Customer loyalty programmes and platforms
- Travel experiences and airport lounge access
- Insurance and assistance services
- Customer engagement technology
- Data analytics and insights solutions
My Impact
As Marketing Manager at Collinson Group, I coordinated integrated marketing campaigns with geographically distributed teams in EMEA and APAC for this global provider of FinTech SaaS products according to demanding budgets and timelines.
Product Launch Leadership
Led marketing for cross-functional teams on new product launches, coordinating efforts across multiple departments and regions to ensure successful market entry.
Marketing Automation Initiative
Successfully proposed business case for marketing automation technology, demonstrating ROI potential and securing executive buy-in for implementation.
Data Quality Enhancement
Implemented data capture strategy to improve CRM data quality, resulting in more effective targeting and personalization capabilities.
International Campaign Coordination
Managed complex marketing initiatives across multiple international markets, ensuring consistent brand messaging while adapting to local market needs.